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The newest figures from influencer advertising | BlogDigital

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The event of influencer advertising has been noticed for a number of years. This progress has been meteoric in 2020. The reason for this leap ahead is easy: the financial disaster we now have suffered because of the Covid-19 pandemic has precipitated shoppers and companies to function otherwise. A research has simply been launched on the newest key figures in influencer advertising.

Influence marketing study

Evolution of influencer advertising

The occasions skilled by people and companies through the 12 months 2020 have tremendously boosted the expansion of influencer advertising. That is what the research printed by Hivency reveals. Among the many main adjustments, we discover a change in consumption patterns with 87% of French individuals saying they’ve determined to advertise on-line procuring after the well being disaster. One would have thought that this mode of consumption would solely happen during times of confinement, however it isn’t. One other very attention-grabbing level of this research, the impression of buyer critiques on the acquisition of merchandise. Certainly, 94% of Web customers declared {that a} constructive opinion strongly inspired them to purchase a product. We beforehand knew the impression of a product evaluate, however we had been removed from believing that it was of such magnitude.

At first look, influencer advertising has made an enormous leap ahead in 2020 and this progress doesn’t appear to cease there.

The perfect communication channels for companies

It now not must be demonstrated that social networks signify important communication channels for the event of firms. A lately launched research signifies that probably the most promising social networks at the moment are YouTube, Instagram and TikTok.

It goes with out saying that relying on the corporate’s advertising technique, the chosen social media is not going to be the identical. Tiktok is very acclaimed by younger individuals aged 16 to 24 (41% of customers are on this age group). YouTube, alternatively, goals extra at making individuals uncover new manufacturers or merchandise (90% of Web customers say they uncover new ones on this manner). Lastly, Instagram is used for 80% of Web customers to seek for services or products.

The digital world and extra significantly influencer advertising has made a spectacular leap ahead lately. It’s important for companies to maintain up with present traits and adapt to new client habits consistently.

Supply : Hivency

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